Your best customers are already
in your data. You just haven't
found them yet.
High Point Insight runs customer segmentation studies that surface the behavioral patterns driving your retention, expansion, and revenue — and the gaps costing you more than you know.
The Problem
Most B2B companies are making decisions from the wrong evidence.
Your ICP was built from who said yes — not who stayed. Those are two different customers, and the gap between them is expensive.
Churn that feels random. A roadmap that keeps getting louder. Pricing that doesn't feel defensible. A customer mix that's harder to talk about than it used to be.
The pattern that explains all of it already exists inside your customer base. It just hasn't been properly extracted.
That's the work we do.
ICP built from closes, not retention. Sales optimized for the easiest yes. Your best customers often look different on paper.
"Other" segments quietly driving disproportionate revenue. Higher retention, better economics — but never clearly named or built for.
Every roadmap decision is a negotiation. Without clean segments, priorities are political — not commercial.
Pricing makes a false assumption. That all customers value what you do equally. They don't — and the gap compounds.
The Guarantee
We find $1M in your business.
Or you don't pay.
That's not a headline. That's our offer.
We run a customer segmentation study combining your product data, revenue distribution, and focused customer interviews. We identify at least $1M in real, defensible revenue opportunity — or the fee comes back.
We only work with companies at $5M ARR and 2,000+ customers. Below that, the data isn't dense enough to trust.
How It Works
A structured study. A clear picture.
Decisions that compound.
In three focused sessions, we extract what your customer data has been trying to tell you.
Discovery Session
We start with a 20-minute session to understand your business, your current customer mix, and where the pressure is. No prep required — just honest answers to hard questions.
Product & Data Deep Dive
Two working sessions with your team. We analyze product usage, revenue distribution, retention patterns, and behavioral data to identify the segments your current ICP has never captured.
The Clarity Report
A clear, honest read on your business. Which customers to build around. Where revenue is being left on the table. What changes to ICP, pricing, or roadmap make the next moves obvious.
Fit
This study works best
for specific companies.
The data needs to be dense enough to trust. Here's what that looks like.
- You're at $5M ARR or above
- You have 2,000+ paying customers
- You have product usage data at the account level
- You can name your churn problem but can't fully explain it
- Your roadmap conversations feel more political than commercial
- You suspect your current ICP isn't capturing your best customers
- You're pricing on gut or comp benchmarks — not on demonstrated value
- You're under $5M ARR — your data isn't dense enough yet
- You have fewer than 2,000 paying customers
- You don't have behavioral or usage data tied to accounts
- You're looking for a surface-level report, not actionable decisions
- You're not ready to act on what you find
Former Data Scientist turned operator — with the scars to prove it.
I'm Robert. I started my career in data science before moving into product management at a series of B2B Fintech SaaS companies. One of them I helped grow from 100 to 300 people — it was eventually acquired for over $500M.
Through that work, I kept seeing the same pattern. Smart teams making consequential decisions — about ICP, pricing, product, GTM — from the wrong evidence. Not because they weren't rigorous. Because the right signal was buried in behavioral data that nobody had structured properly.
High Point Insight exists to fix that. We combine product analytics, revenue data, and direct customer research to find the segments your dashboards have never surfaced — and the decisions that follow from knowing them clearly.
We only take engagements where we're confident we can find at least $1M in defensible opportunity. If we can't, we say so early — and the fee comes back if we're wrong.
Get in Touch
If this is the right moment,
let's find out together.
Use the chat widget to start the conversation. Tell us where the pressure is — churn, pricing, roadmap, or something else — and we'll let you know quickly if we're a fit.
We only work with companies where the data is dense enough to trust the results. A short conversation is all it takes to know.
No forms. No unsolicited outreach. Just a direct conversation about your business.
